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NEW QUESTION 21
What are the requirements for a business to open a "Shop" on their Fan Page?
(Select 4 that apply)
Choose ALL answers that apply.
- A. Agree with Facebook's merchant terms
- B. Link to valid bank account
- C. Have an ad account
- D. Have a TIN
- E. Sell physical items
Answer: A,B,D,E
Explanation:
Explanation
If you have a Facebook business Page, you can add a shop. You can use this section on your Page to list products you're selling and connect with more customers on Facebook.
While any business can have a shop, this feature is best for merchants, retail and eCommerce advertisers. We recommend it for businesses selling apparel, beauty, accessories (including bags and luggage), home furnishings, and baby or kids products. But other types of businesses can still use a shop to reach more people on Facebook.
Requirements to have a shop
Your Facebook shop must:
* Sell physical items
* Agree with our Merchant Terms
* Link to a valid bank account
* Have a Tax Identification Number (TIN)
NEW QUESTION 22
You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.
How is a landing page view different from a custom conversion?
(Select all that apply)
Choose ALL answers that apply.
- A. Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
- B. Can occur multiple times per link click / view
- C. Uses the ContentView event, so it's available as part of the Facebook pixel base code
- D. Uses the PageView event, so it's available as part of the Facebook pixel base code
- E. Has a fixed long 45 days attribution window
Answer: A,D
Explanation:
Explanation
A landing page view:
* Has a fixed short attribution window and is only attributable to a link click (unlike a custom conversion which could be attributed to a click or a view)
* Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
* Uses the PageView event, so it's available as part of the Facebook pixel base code (unlike a custom conversion, which requires you to set up a ViewContent custom event)
NEW QUESTION 23
Your client is launching an online course. From previous experience, they've realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.
Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:
* They want for people to show the video twice every 7 days
* You have a video creative 15-seconds long
* They want to optimize for video views
How should you set up the campaign?
Choose only ONE best answer.
- A. Buy through the auction, select the reach objective and set a frequency of 2 every 7 days.
- B. Buy through the auction, select the brand awareness objective and set a frequency of 2 every 7 days.
- C. Buy through the reach and frequency and set a frequency of 2 every 7 days.
- D. Buy through the auction, select the video view objective, optimize for ThruPlay and set a frequency of 2 every 7 days.
- E. Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.
Answer: E
NEW QUESTION 24
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